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«2 αλήθειες & 1 ψέμα» από την Ogilvy για το FlexDrive της Autohellas Hertz!

07/02/2024
Αθήνα, 7/2/24 – Η νέα μας επικοινωνία για το FlexDrive της Autohellas Hertz , έχει κάτι το...
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H Ogilvy και πάλι Advertising, Digital, Direct και PR Agency of the Year στα Ermis Awards

02/02/2024
Σαρωτική ήταν η επάνοδος της Ogilvy στα Ermis Awards.
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Ogilvy & Toyota: Dealers Incentive – B2B Program

01/02/2024
Αθήνα 1/2/24 – Η Ogilvy, σε συνεργασία με την Toyota Ελλάς, σχεδίασε και υλοποίησε με επιτυχία ένα...
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Social Media Trends 2024

31/01/2024
Το 2024 σηματοδοτεί την 30 ή επέτειο από τότε που ο Ιταλός Ρομπέρτο ​​Μπάτζιο έχασε, από τα 11...
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Ogilvy: Η νέα καμπάνια για τον ΓΕΡΜΑΝΟ, που κάνει την καθημερινότητά μας καλύτερη.

22/01/2024
Αθήνα, 18/01/24 - Μία νέα γκάμα προϊόντων, που ήρθε για να κάνει την καθημερινότητά μας καλύτερη,...
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Μία TikTok σειρά για την Eurobank από την Ogilvy!

17/01/2024
Η Eurobank γίνεται η πρώτη ελληνική τράπεζα στο TikTok, με μία νέα σειρά από την Ogilvy! Αθήνα, 17/...
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Ogilvy και Lacta μάς καλούν να βρούμε ξανά την τρυφερότητα που έχουμε ξεχάσει.

08/01/2024
Η νέα καμπάνια Lacta γεμίζει την καρδιά μας με αγάπη, μέσα από ένα ταξίδι αναμνήσεων. Αθήνα, 8/1/24...
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Δωροαποστολή εξετελέσθη!

18/12/2023
Μια ταινία για τη χαρά των χριστουγεννιάτικων δώρων από την Ogilvy για την Eurobank. Αθήνα, 18/12/...
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Holiday Shopping Made Easy: Ο απαραίτητος οδηγός της Ogilvy για τις seasonal περιόδους

15/12/2023
Η περίοδος των εορτών, αλλά και των χειμερινών εκπτώσεων που οδηγούν στο περίφημο seasonal shopping...
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Ogilvy και COSMOTE μάς παρουσιάζουν μια σύνδεση που ξεπερνάει κάθε άλλη.

14/12/2023
Νέα χριστουγεννιάτικη καμπάνια COSMOTE. Αθήνα, 14/12/23 – Υπάρχει μια σύνδεση που, όσο και αν...
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Wednesday 29 July, 2009

Hopenhagen. A global campaign for the UN, by OgilvyEarth

Last September, the UN Secretary, General Ban Ki-moon appealed tothe heads of the global agency holding companies for their assistancein achieving a positive outcome at the COP (Conference of Parties) 15UN Climate Change Conference in Copenhagen to, in his words, Seal theDeal.

OgilvyEarth took the strategic lead on the project and developed acreative brief resulting from a series of in-depth interviews with 50global thought leaders that yielded the insight that no change willhappen unless the people demand it.

The brief was delivered to ad agencies across all the holdingcompanies, including the Ogilvy global network. The Ogilvy campaignidea, called "Hopenhagen," was selected in a highly competitiveeight-agency pitch with three rounds of rigorous reviews by theInternational Advertising Association (IAA) and the United Nations herein New York.

Teams from Ogilvy New York, London, Buenos Aires, Paris andSingapore worked together to conceive this campaign that, at its core,has the ambition to create a movement and drive change.

“Hopenhagen” is a perfect example of all that makes Ogilvy great. Itis a standout creative idea that has a compelling big ideaL: “Webelieve the world will be a better place if people feel empowered toinfluence their leaders to make the right decisions about our future atCopenhagen.” It is a movement and a chance at a new beginning. The hopethat we can create a global community that will lead our leaders intomaking the right decisions. The hope that we can solve ourenvironmental crisis and our economic crisis at the same time.Hopenhagen is change – and that change will be powered by all of us.

The movement uses all available social media outlets to empower thecitizens of the world to become content generators and “seal the deal.”It will include a robust digital platform, featuring global videocontent, social media tools, curricula, and action items, globaladvertising and media, original content and distribution opportunities,and events.

The campaign was unveiled to the IAA Worldwide Board, theCopenhagen Mayor’s Office, the Denmark Ministry of Foreign Affairs, thecreative community, and the press at The Cannes Advertising Festival inJune and it was met with great support and very strong endorsements.The announcement at Cannes was accompanied by a teaser campaignfeaturing out-of-home advertising to generate awareness of theoverarching campaign idea. The full campaign will continue to evolvewith a robust 360 global launch in September.

To get involved with the movement let your voice be heard by posting your message of hope at http://www.hopenhagen.org.