The event’s keynote speaker, Antonis Kocheilas, Ogilvy's Global Chief Transformation Officer, shared that although Artificial Intelligence is nothing new, the development of large language models and genetic artificial intelligence, as well as their mass adoption, marks the birth of a new era in which the advertising market is being asked to rethink not only how it does things but also why it chooses to do things in that manner.

“AI is not just a tool that automates processes to make us more efficient. It is a new possibility of augmented imagination that drives progress down new paths, signifying the emergence of a new economy in which inspiration is the key currency," said Antonis Kocheilas, then adding, "In the past, the fear of failure acted as a deterrent to creativity. Genetic artificial intelligence now gives us the ability to experiment, try new things, and ultimately let the expectation of the benefit of success guide us."

The deputy CEOs at Ogilvy Greece, George Kotionis and Christos Latos, stated that "Ogilvy's mission in Greece is not only to participate in collaborations and produce campaigns that are the epitome of "creative excellence,"  but also to guide important contemporary discussions from a "thought leader" position, about trends that shape the modern creative industry and the advertising market. This event gave us the opportunity to explore, along with our clients, how AI can break new ground in terms of strategic positioning, creative identity, and ultimately, business growth for the companies that trust Ogilvy.”

Ogilvy Greece has already integrated AI into its daily life, by ensuring access to important tools for all its people and by establishing a dedicated team within the organization, with the ultimate goal of guiding the entire company in the thrilling journey of AI transformation.