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Ogilvy x Dove: Διπλή διάκριση στα Global Influencer Marketing Awards 2024

19/07/2024
Η καμπάνια Dear Influencers συνεχίζει τη σαρωτική της πορεία σε εγχώρια και διεθνή βραβεία, με την...
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Με μία σαρωτική επικράτηση, κερδίζοντας τα 18 από τα 25 συνολικά βραβεία Effie που δόθηκαν χτες...
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Ogilvy και COSMOTE μας δείχνουν πόσο σημαντικό είναι να έχεις κάποιον σταθερά δίπλα σου.

02/07/2024
Αθήνα, 02/07/24 – Είναι σημαντικό να έχεις κάποιον σταθερά δίπλα σου. Κάποιον που να είναι εκεί από...
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ΑΙ & the dawn of inspiration economy!

01/07/2024
Athens, 01/07/2024 - Ogilvy Greece held a private event on the transformative power of Artificial...
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Προαγωγές στην Ogilvy!

28/06/2024
Συγχαρητήρια σε όλους τους συναδέλφους για την σκληρή δουλειά, τις επιδόσεις και την πρόοδό τους.
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ΑΙ και η Αυγή της Οικονομίας της Έμπνευσης!

27/06/2024
Αθήνα, 27/06/2024 - Κλειστή εκδήλωση πραγματοποίησε η Ogilvy με θέμα τη μετασχηματιστική δύναμη της...
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Μια «ειδική» καμπάνια από την Ogilvy και την Eurobank για τους μη… ειδικούς.

21/06/2024
Δεν είσαι ειδικός στα αεροσκάφη κι όμως πετάς. Το ίδιο ισχύει και για τις επενδύσεις. Αθήνα, 21/06/...
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Νέα καμπάνια από την Ogilvy για την Eurobank.

20/06/2024
Μία επικοινωνία που δείχνει πως η εμπειρία όχι μόνο δεν κρύβεται αλλά φαίνεται στις σωστές επιλογές...
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Στην Ogilvy PR η Nestlé Purina® PetCare

20/06/2024
Αθήνα, 20/06/2024 - Στην Οgilvy PR ανέθεσε, μετά από spec, η Nestlé Purina® PetCare τον σχεδιασμό...
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ΑΙ & the dawn of inspiration economy!

Monday 1 July, 2024
by Nikolaos Tsakonas

Athens, 01/07/2024 - Ogilvy Greece held a private event on the transformative power of Artificial Intelligence and the opportunities unlocked by the new technology for both advertisers and clients. As part of the event, the heads of marketing departments from major clients that partner with Ogilvy Greece, as well as members of the Agency's leadership team, discussed the importance of inspiration in an era where access to "Generative AI" applications and tools is constantly expanding. These allow marketing professionals to “launch” creative ideas that have been developed to a point with the help of artificial intelligence.

The event’s keynote speaker, Antonis Kocheilas, Ogilvy's Global Chief Transformation Officer, shared that although Artificial Intelligence is nothing new, the development of large language models and genetic artificial intelligence, as well as their mass adoption, marks the birth of a new era in which the advertising market is being asked to rethink not only how it does things but also why it chooses to do things in that manner.

AI is not just a tool that automates processes to make us more efficient. It is a new possibility of augmented imagination that drives progress down new paths, signifying the emergence of a new economy in which inspiration is the key currency," said Antonis Kocheilas, then adding, "In the past, the fear of failure acted as a deterrent to creativity. Genetic artificial intelligence now gives us the ability to experiment, try new things, and ultimately let the expectation of the benefit of success guide us."

The deputy CEOs at Ogilvy Greece, George Kotionis and Christos Latos, stated that "Ogilvy's mission in Greece is not only to participate in collaborations and produce campaigns that are the epitome of "creative excellence,"  but also to guide important contemporary discussions from a "thought leader" position, about trends that shape the modern creative industry and the advertising market. This event gave us the opportunity to explore, along with our clients, how AI can break new ground in terms of strategic positioning, creative identity, and ultimately, business growth for the companies that trust Ogilvy.

Ogilvy Greece has already integrated AI into its daily life, by ensuring access to important tools for all its people and by establishing a dedicated team within the organization, with the ultimate goal of guiding the entire company in the thrilling journey of AI transformation.