Privacy and data usage take centre stage in the latest updates to Apple’s operating systems. This update is a direct consequence of the tight data and privacy regulations enforced by the GDPR and the ePrivacy Directive. With searches for ‘online privacy’ at an all-time high, and this being a concern for people around the world, the old method of collecting behavioural data as we browse needs a drastic change. Tracking as we know it is about to change drastically as the volume of data that platforms will be able to capture will decrease significantly.

The iOS 14 change that is most likely to impact Facebook advertising is related to permissions. Going forward, apps such as Facebook will be required to get permission from users to track them or access their device’s advertising identifier.

Download here our new white paper and listen to the podcast by Ogilvy's Social Council to understand more about this big upcoming change.