Throughout those days, the weather in Greece did justice to the airline’s promise, with much sun and high temperatures that kept people waiting and waiting. Until the third day, when a few clouds finally made an appearance over the Greek sky, instantly activating a 50% discount for Berliners, who rushed to book their flights to Greece.
The live stream was also available live on YouTube to help the rest of German residents win holidays to Greece.
The campaign was created by Ogilvy Greece.