Does Love Exist? Lacta presents a documentary about love in the age of the economic crisis and social media.
Lacta chocolate from Greece, continues its long tradition in Branded Content ("Love in the end"), this time making a serious turn in non-fiction.
Titled "Does Love Exist?", this hour-long documentary created by OgilvyOne Athens, aired as a prime time TV special in Greece, on the eve of Valentines day, with great success.
Lacta has been a symbol of love for generations of Greeks. But in recent years, due to the economic crisis, priorities have started to shift for them. Instead of searching for love, they focus first on pursuing a career. At the same time, Social Media have forever altered the way they flirt.
In an age when people dont believe as much in the value of love, Lacta chose to address the issue, with a documentary that became a trending topic in Greece and started an ongoing discussion, with moved viewers commenting on how it made them reevaluate their stance towards love.
See the complete documentary, subtitled in English here: http://www.DoesLoveExist.gr