By harnessing the power of GPT-3, the "AI Love You" website, found at www.ailoveyou.gr, enables users to create a personalized love letter in just a matter of seconds. Simply state the recipient and why you love them, and the AI will do the rest. The user can then make any desired edits, request alternative versions, and send the letter through a unique link.
When the recipient clicks the link, they can bring the letter to life by pointing their mobile camera at any Lacta packaging. The letter will "magically" appear over the chocolate via AR technology, made possible by artificial intelligence and a specially trained neural network that identifies the package without the need for a QR code.
For an extra special touch, the sender can record their voice reading the letter, allowing the recipient to hear their words of love.
Lacta and Ogilvy are promoting the "AI Love You" app through a fun and playful marketing campaign featuring outdoor ads, radio spots, and social media posts aimed at showing the public that there's a better way to say "I love you" with the help of AI.
