Toyota / Traffic is a Joke

In Greece, as in many countries, traffic is a major source of stress and frustration. To make daily traffic more enjoyable, we created Traffic is a Joke for Toyota, an original podcast series that brings the comedy of Michalis Mathioudakis and Vyron Theodoropoulos to every car stuck in traffic. Using geolocation technology through a special app, we deliver custom-tailored humor directly to drivers when they are in traffic, transforming daily frustration into laughter.