Toyota / Escape vehicle

Our new campaign for Toyota creates the impression that it’s a Ford ad. Because, for Toyota, it doesn't matter what car a woman drives, as long as she drives away from an abusive relationship.

Following the recent funding cuts in the humanitarian sector, DIOTIMA’s NGO operation could be challenged in continuing to provide free legal and psychosocial services to women experiencing gender-based violence. Toyota steps in and becomes the “escape vehicle” for women who are victims of gender-based violence, by financially supporting DIOTIMA’s work.