Our Work

Onassis Foundation / Second First Time Stories

Overview

How does it feel to go into the sea for the first time, at the age of 34? To kiss the person you’ve been married to for years for the first time, at 56? To ride the bike you had as a kid for the first time, at 23?

The heroes of our campaign are organ transplant recipients who have seen their lives start again and who share their very own “Second First Time Stories” through personal photos, videos, and a series of podcasts. In doing so, they highlight the importance of organ transplantation in helping more people come back to life and to the things they love. 

Capability
Advertising
Health