Nescafé / Just Did My Job

In the latest continuation of Nescafé Classic's "Everyday we start the world" communication, the brand gets closer  to the warmth, the love, the irritation or anything else that comes up between two people that wake up one another. The campaign was launch with a TVC where Nescafé Classic "speaks" and explains that he does not need praise or judgment, since all his did was his job: to wake up those that wake us up. The campaign continues with a digital activation where the brand gets off the screen and goes back into the lives of real people. Nescafé Classic wakes up our favorite celebrities so that they can literally wake up our audience in the most unexpected way.