Lacta / Short Stories of Great Love

Wanting to broaden its love theme beyond just romance, to include family love and the love between friends, Lacta created a new campaign that examined "what this thing called love is", with a TV spot using the classic Greek song of the same title at its core.

A limited web series titled "Short Stories of Great Love" further explored those themes in three touching 15-minute episodes. The series became a hit, with all three episodes trending on YouTube, amassing more than 2.5M views in a country of 7M users.