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Lacta / Short Stories of Great Love

Overview

Wanting to broaden its love theme beyond just romance, to include family love and the love between friends, Lacta created a new campaign that examined "what this thing called love is", with a TV spot using the classic Greek song of the same title at its core.

A limited web series titled "Short Stories of Great Love" further explored those themes in three touching 15-minute episodes. The series became a hit, with two of the episodes trending on YouTube, amassing more than 2.5M views in a country of 7M users.

Capability
Advertising
Experience