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Lacta / Love Like There Is No Tomorrow

Overview

Lacta chocolate has forever been a symbol for love in Greece. It's sweet taste being compared to the feeling of falling in love. In a time of crisis though, Lacta wanted to remind Greeks of the importance of love as a priority in their lives. And thus urge them, to "Love, like there's no tomorrow".

A 42-minute online film was created, in 2 parts, that had Greeks being moved to tears. The film was seen by more than 1.8M viewers (25% of all Greek Internet users) and has had phenomenal response, with more than 250.000 likes, shares and tearful comments, from people saying how much the film shook them and made them reevaluate their priorities.

Capability
Advertising
Customer Engagement & Digital
Entertainment
Awards

Silver Lion - Cannes Lions 2016

Gold Award - IAB MIXX Awards 2016

Grand Ermis Award 2016 - Branded Entertainment

8 Ermis Awards 2016

Gold Effie Award 2016