Lacta / #ActForLove
Overview
Lacta, the brand that for ages has been a symbol of love in Greece, invited people to "embrace all flavors of love", in this campaign that became the number 1 trending topic on Social Media, sparked a hot public discussion about diversity and inclusion and despite the threats for a boycott, increased sales by 13.5%
Capability
Advertising
Public Relations
Awards
Campaign of the Year - Ermis Awards 2019
Grand Ermis Digital 2019
Creative Bravery - Ermis Awards 2019
11 Ermis Awards
Grand Effie - Effie Awards Hellas 2020
2 Gold, 1 Silver, Effie Awards Hellas 2020
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