Our Work

Lacta / #ActForLove

Overview

Lacta, the brand that for ages has been a symbol of love in Greece, invited people to "embrace all flavors of love", in this campaign that became the number 1 trending topic on Social Media, sparked a hot public discussion about diversity and inclusion and despite the threats for a boycott, increased sales by 13.5%

Capability
Advertising
Customer Engagement & Digital
Public Relations & Influence
Awards

Campaign of the Year - Ermis Awards 2019

Grand Ermis Digital 2019

Creative Bravery - Ermis Awards 2019

11 Ermis Awards

Grand Effie - Effie Awards Hellas 2020

2 Gold, 1 Silver, Effie Awards Hellas 2020