Our Work

IKEA / Get the look #BernieSanders

Overview

Bernie Sanders’ simple and practical inauguration look became an instant meme. And since IKEA is the simple and practical expert, this was a perfect opportunity to create a branded meme about how to get the Bernie look in two simple steps. IKEA Greece's Facebook post became instantly viral around the world, reaching more than 5M users globally.

Capability
Advertising
Customer Engagement & Digital