Greek Ministry of Transportation / The Other Driver

In a country with high road-accident rates, we set out to remind drivers that their mistakes on the road affect others too. Our film uses a narrative twist to reveal how one man’s joy can be destroyed by another man’s recklessness—highlighting the responsibility we all carry every time we drive. The campaign extends into outdoor executions that reinforce the same message in public spaces, confronting drivers with the real consequences of their behavior on the road.