GERMANOS / A very serious Black Friday

For their Black Friday campaigns, retail brands traditionally use humor. GERMANOS however, takes Black Friday very seriously. And so do we. This is why we came up with a very serious campaign - so much so, it turns out to be seriously funny.  Mimicking the hip retro shows in Greece, characterized by intense performances and dramatic plot twists, we introduced the tragic tale of Stefanis and his sweetheart as the perfect way to showcase GERMANOS’ Black Friday USPs (with a hearty dose of mustaches and lamenting, of course).