Our Work

ERT / Multi-Dimensional

Overview

When you stereotypically pass judgment on someone you will surely wrong them, put them down and certainly miss the whole picture. ERT’s (Hellenic Broadcasting Association) tv program is facing the same issue, as there are stereotypical views established on its content.

We tore down the stereotypes of 5 characters to prove that each one of us is so much more than what we appear to be at first glance; much more than just a stereotypical, one-dimensional image. We are all multi-dimensional, just like ERT’s tv program, which is designed for everyone. A program that offers so much more than what some, stereotypically, choose to believe.

Capability
Brand Strategy
Advertising