Dove Men / Text Dad

For this year's Father's day, Dove Men+Care tried to test the notion that dads do not open up easily, aren't emotional or at least they aren't showing it, by challenging 10 sons and 10 dads. The result surprised all of us!

What did fathers respond when their son, out of nowhere, texted them "I love you"? Where they frightened? Anxious? Indifferent? Did they laugh? At this years social experiment of Dove Men+Care, nothing is predictable, and everyone says what they really feel.