Dove / Dear Influencers

Can a brand help change the advertising regulations of a country?  It can and it did; for the “Dear Influencers” campaign by Dove we created a country-wide letter addressed to Greek influencers and the public, with the sole purpose of activating the audience to participate and sign our petition. All this worked towards our ultimate goal; change the Greek advertising regulations. And months after our campaign, this came true with the inclusion of the crucial topics of filters and retouched images in the Special Annex of the Greek Advertising-Communications Code (EKD-E) related to influencer marketing.