Our Work

Cosmote / The Real Robokids

Overview

To showcase the impact of COSMOTE’s support of Educational Robotics in Greece during the last six years, we created a feature-length Branded Documentary and an integrated campaign around it.

“The Real Robokids” follows the six teams that represented Greece at the 2019 WRO held in Hungary. It chronicles their preparation in Greece along with their teachers and families. It then documents every moment of their attempt to win with unprecedented coverage of the games, up until their final triumph that brought Greece in second place in the world ranking, only behind Russia.

The film had 2.1M views in a country of 7M Internet users, becoming the most viewed Greek documentary ever. Participation for the next Educational Robotics competition in Greece, increased by 33% vs. the previous year before it was halted due to the pandemic.

 

Capability
Advertising
Customer Engagement & Digital
Entertainment