Our Work

Cosmote / School of Cool

Overview

Teens use their own, complex slang to communicate with their friends while parents struggle to understand what their kids are talking about.

In an effort to bridge the technology gap between the two generations, we created a digital school for Cosmote to help parents decode teen slang and build a stronger bond with their children. Through a series of video-courses on a dedicated microsite, we tried to teach parents about internet trends -slangs, popular apps, video games etc-, help them explore the modern digital culture and bring them closer to the teens of the family.

Capability
Brand Strategy
Customer Engagement & Digital