Our Work

Cosmote / Robogirl

Overview

Cosmote wanted to promote its active support of Educational Robotics in Greece, through its cooperation with WRO Hellas. We created a 50-minute family comedy film, titled "ROBOGIRL," that told the story of a young girl who although she doesn't have a clue about science and math, she has to take up a robotics class, when she accidentally breaks her A-student brother's robot, in order to rebuild it. The film became an unprecedented success with audiences during Christmas 2018, with more than 3.5M views on YouTube in a country of 7M users, remaining at the top-10 of trending videos for more than two weeks and getting more than 48.000 likes and rave reviews by critics and audiences alike.

Capability
Brand Strategy
Advertising
Customer Engagement & Digital
Public Relations & Influence
Performance Marketing
Entertainment