Our Work

Cosmote / Robogirl

Overview

Cosmote wanted to promote its active support of Educational Robotics in Greece, through its cooperation with WRO Hellas. We created a 50-minute family comedy film, titled "ROBOGIRL," that told the story of a young girl who although doesn't have a clue about science and math, has to take up a robotics class, when she accidentally breaks her A-student brother's robot, in order to rebuild it. The film became an unprecedented success during Christmas 2018, with more than 3.7M views on YouTube in a country of 7M users, remaining at the top-10 of trending videos for more than two weeks and getting more than 50.000 likes and rave reviews by critics and audiences alike.

Capability
Brand Strategy
Advertising
Customer Engagement & Digital
Public Relations & Influence
Performance Marketing
Entertainment
Awards

Silver - London International Awards - Branded Entertainment

No 1 - YouTube Ads Leaderboard - Greece H1 2019