Our Work

Cosmote / #kalyteroskosmos

Overview

In a society full of economic and class inequalities, COSMOTE announces a new positioning and takes on a bigger role towards Greece and the Greeks, by connecting their products and services with a bigger goal; personal and common growth through technology, regardless of economic, age or residency-related factors. COSMOTE’s vision is a world of technology without limits, for everyone. To stand by the new positioning we performed a real technological Privilege Walk. People from all over Greece that had no knowledge of the concept, arrived in Athens and participated in a social experiment whose goal was to showcase the exact inequalities COSMOTE vowed to battle. The results were astounding both for the audience as well as for the participants.

Capability
Brand Strategy
Advertising
Customer Engagement & Digital
Performance Marketing