Coca-Cola / Zero Waste Future

To inspire and educate the citizens of Thessaloniki towards adopting the principles of recycling & circular economy, The Coca-Cola Company invited citizens to bring their plastic bottles to our Zero Waste Lab, design urban furniture made of recycled plastic and vote for the neighborhood they would like to see them placed.  

The initiative was embraced by the PM of Greece, the U.S. Secretary of Commerce, the U.S. Ambassador to Greece, the Mayor of Thessaloniki and was showcased in high-end summits around the world. Its success was elevated to a best practice for the brand at a global level.