Coca-Cola / Share a Coke

Jolene, Roxanne, Alejandro. While it’s usually the writers who pick the names mentioned in songs, we gave that choice to the listeners. For the launch of #ShareACoke in Greece, we collaborated with Konstantinos Argiros, a Greek superstar, to create a song with as many versions as there are names. The audience initially tags the artist on a named Coke can to invite him to create their version of the song. Some will even receive personalized video dedications from the artist. In the campaign’s second phase, people scan the named Coke cans to listen to their version.