Our Work

AXE / You Got Something

Overview

For the launch AXE YOU that signs with "YOU GOT SOMETHING", we were asked to communicate that "thing" that every man has and makes him unique. The solution came with a famous song of the 00's, "Το κάτι" ( "That thing"), that shared the same truth as the brand, but was written in a language that is no longer relevant. So, through a promo video in which Eleni Foureira stared, AXE YOU asked men to "tweak" the lyrics in order to bring the song to the present. The best lyrics were chosen and combined in order to create a new, fresh song, sang by Eleni Foureira. In the video clip, each lyric was signed by it’s author. The result was one of the hottest songs of the summer!

Capability
Advertising
Customer Engagement & Digital
Entertainment
Awards

9 Ermis Awards 2017