ΑΒ / Thank you LIDL

The cheapest supermarket with proof" Lidl Hellas proudly declared. Only if one were to pay closer attention to the AB receipt, they would notice that something feels wrong. Lidl was not a member of AB Plus, so they had no discount! So, AB Vassilopoulos and Ogilvy responded in the most original and most unexpected way. They welcomed Lidl into AB's big familyby taking the initiative to sign up Lidl in AB Plus, one of the most successful loyalty programs in the country!