ΑΒ Plus

Our new campaign for ΑΒ Plus invites everyone to experience the new digital era of one of the most beloved loyalty schemes in Greece. We joined forces with TV presenter Giorgos Lianos and watched as he approached unsuspecting customers at an AB store to tell them all about the new and improved loyalty program. To immerse the audience even more into the new features of AB Plus, we created 5 video tutorials which showed in detail the new, exciting AB Plus universe.