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Aegean / Sunshine Discount

Overview

Greeks are so confident about the sunny weather they enjoy all year long, that the nation’s largest air carrier, Aegean Airlines, installed a live weather broadcast in Berlin and promised Germans to fly them to Greece half price if the weather in Greece got cloudy. The billboard broadcasted streaming live images of Athens and Paros island from dawn till sunset, gathering a lot of curious passersby. 

The weather in Greece did justice to the airline’s promise, with much sun and high temperatures that kept people waiting and waiting. Until the third day, a few clouds finally made an appearance over the Greek sky, instantly activating a 50% discount for Berliners, who rushed to book their flights to Greece. The live stream was also available live on YouTube to help the rest of German residents win holidays to Greece.

Capability
Customer Engagement & Digital
Public Relations & Influence
Activation & Shopper Marketing