Aegean / Ole

How far can a single “OLE” go?  With Aegean as the official air carrier of Greece’s National Basketball Teams, it can reach every corner of the country. But this year, as the Women’s EuroBasket is hosted on home ground, the roles are reversed. Because this time, it’s the players of the Women’s National Team who invite us to travel with them. Our campaign sets out to introduce these athletes to the wider public — women who represent an entire nation, yet so often compete away from the spotlight. In an unexpected twist, their positions on the court get mixed up with their seats on the plane. And just like that, the “Official Favourites” finally take the lead roles they’ve always deserved.