Onassis Foundation / Choose Life
Overview
Greece has one of the lowest numbers in organ donors globally. So, we needed to start talking about it. We approached organ donation, a difficult subject to talk about, in a sweet but also humorous way. By showing a story of an “unfortunate coincidence” we wanted to make people focus on what’s important about organ donation: when you become an organ donor, you get to give someone the chance to continue his life.
Capability
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