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Engagement Strategist

Ogilvy seeks to recruit an Engagement Strategist to work alongside its award winning team. The Engagement Strategist will be responsible into developing and executing Customer Engagement strategies and plans.

Today’s customer is always on; they actively participate and they control when, where and how they engage. They create their own world of connections with friends, family and businesses. They transact on their own terms and they control whom they allow through their “dialogue gate.” These behavior changes have made Customer Engagement more important and powerful than ever. The opportunities to create deep Customer Engagement have never been greater.

Customer Engagement makes brands matter by using data and creativity to inspire engaging personal experiences that help our clients win more customers and make them more valuable. We make the connection more personal. The business better. The relationships richer.

Responsibilities:

  • Development of customer engagement strategies from discovery to execution.
  • Source and apply consumer data and research to gain data-inspired and compelling insights into target audiences to address client business issues.
  • Utilize Ogilvy planning tools to facilitate direction and discovery, identification of opportunities, engagement and strategy development (create personas, map customer journeys and ecosystems, write briefs), and measurement (defining key engagement KPIs).
  • Collaborate with accounts and creative teams to guide the generation of ideas, development, and presentation of creative work, and steer implementation of strategy to results.
  • Manage day-to-day strategy duties for accounts handled.

Requirements:

  • Degree in Marketing, Communications or related field.
  • At least 3 years’ experience in a similar capacity or equivalent experience (i.e. an Account Manager with similar duties, a Performance Marketing related position or a Research Manager).
  • Business Acumen.
  • Expert in Customer Engagement, Social Platforms, New Technologies & Trends.
  • Analytical thinker with a depth of knowledge in digital analytics, campaign tracking, and ROI metrics.
  • Strong oral, written, communication, and presentations skills.

Benefits:

  • A competitive package matching the candidate’s skills and experience
  • Great work environment with the best local talent
  • Gain access to the best local and global knowledge resources & training
  • Medical Insurance