CRM Manager, Ogilvy One

Ogilvy seeks to recruit a CRM Manager to join one of its fastest growing units. As a CRM Manager, you will assume a pivotal role in devising, overseeing, and executing the CRM campaign strategy for some of the most distinguished brands in the Greek Market.

Requirements:

Minimum 4-5 years of experience in a CRM role.
Proven track record of implementing omni-channel CRM campaigns and hyper aware of CRM trends, best practices, and technology.
Certified Salesforce Marketing Cloud and familiarity with web analytics platforms is highly advantageous.
Hands on experience working with Email Marketing Platforms (Salesforce, Mailchimp, Contact Pigeon, Adobe, Microsoft Dynamics, Moosend, etc.)
In-depth understanding of key customer metrics (acquisition rate, retention rate, churn rate, etc.) and the ability to recognize how they impact the business.
Degree in Marketing, Communications, or related field.
Excellent communication skills, encompassing both written and verbal abilities, along with adept presentation skills.

Responsibilities:

Play a strategic role in CRM management to build loyalty, increase lifetime value, and reduce churn rate by engaging customers with the most targeted, relevant, and personalized content at each stage of their lifecycle.
Accomplishing CRM department objectives.
Design, develop and execute data driven, omni-channel CRM strategy.
Identify & analyze users’ behavior patterns, build customer segmentation and personalization strategies, conduct A/B testing, design ongoing communications plans targeted to those segments.
Provide overall guidance on CRM strategy and implementation of campaigns (Newsletter, viber/sms, push notifications); be responsible for scheduling, sending, editing & testing CRM campaigns while ensure campaign’s layout, design
and overall content are optimized for best results per channel.
Assist in the design and content development of user experiences, including design of customer journeys, promotional links, loyalty tactics, etc.
Track customer/business KPIs and overall performance, working with brand stakeholders to identify the performance drivers and ideate actionable next steps.
Manage ongoing reporting of CRM metrics and stay up to date on the latest industry trends & best practices and evaluate emerging CRM marketing technologies.

Benefits:

A competitive package matching the candidate’s skills and experience.
Private medical health insurance program.
Gain access to the best local and global trainings.
Privileged access to state-of-the-art AI tools (WPP Open).
Great work environment.
Gym/workout membership.

Ogilvy Greece is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, disability, sexual orientation, gender identity, or religion.