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CRM Executive

Ogilvy seeks to recruit a CRM Executive to join one of its fastest growing units. The candidate will be responsible for the development and execution of CRM campaigns, for some of the greatest brands in the Greek Market. 

Requirements:

  • Minimum 1 year of experience in a CRM role. 
  • Hands on experience working with Email Marketing Platforms (Salesforce, Mailchimp, Contact Pigeon, Adobe, Microsoft Dynamics, Moosend, etc.).
  • Salesforce Marketing Cloud certification would be a benefit. 
  • Analytical thinker with a depth of knowledge in digital analytics, campaign tracking, and ROI metrics.
  • Understanding of key customer metrics (acquisition rate, retention rate, churn rate, etc.). 
  • Degree in Marketing, Communications, or related field. 
  • Strong oral, written, communication, and presentations skills. 

 Responsibilities:

  • Effectively manage CRM campaigns. Implement CRM strategy and campaigns’ execution (newsletter, viber/sms, push notifications etc.); and be responsible for scheduling, sending, editing & testing CRM campaigns. 
  • Ensure campaign’s layout, design and overall content are optimized for best results per channel. 
  • Identify & analyze users’ behavior patterns, build customer segmentation and personalization strategies, conduct A/B testing, design ongoing communications plans targeted to those segments. 
  • Assist in the design and content development of user experiences, including design of customer journeys, promotional links, loyalty tactics, etc. 
  • Track customer/business KPIs and overall performance. 
  • Create ongoing reporting of CRM metrics and conduct ongoing research monitoring industry’s best practices.

Benefits:

  • A competitive package matching the candidate’s skills and experience
  • Private medical health insurance program
  • Gain access to the best local and global trainings
  • Privileged access to state-of-the-art AI tools (WPP Open)
  • Great work environment
  • Gym/workout membership

Ogilvy Greece is committed to Equal Employment Opportunity without regard for race, color, national origin, ethnicity, gender, disability, sexual orientation, gender identity, or religion.