Cosmote / GIGA MAX

Our work for Cosmote’s GIGA MAX is beyond description.

A man and a woman are trying to describe a football video and an Instagram story to their friends with mixed results, instead of just showing the content to them. The reason? Mobile data can be expensive… till now! With two advertising spots, our communication for Cosmote shows in a simple, humorous and straightforward way how GIGA MAX, Cosmote’s new mobile internet monthly plans, can change our habits so that we will never have to describe something we watched online again: now we have the data to show it. And now we will stop describing. Enjoy the work!