STR8 to GOAL

STR8, the leading male fragrance brand in Greece launched a new Fragrance, STR8 Sport.
Objectives:
Support the launch, create brand awareness, build an on-line based activation and provide a long lasting experience.
Solution:
We designed a first! An interactive game on facebook, where the user scored goals via controlling a life size, ball-kicking robot.
The projected response rate was between 70%-80%.
10.000 new fb friends gained.
Over 6000 participants.
Over 300.000 goals scored.
The grand winners were selected via draw at a major music event, hosted through MTV Greece and won a trip to the Spanish super cup final.