We were asked by our client OTE to design a BTL activation in support of the launch for the new high speed internet VDSL. Using the Mindset of experiential marketing, we visualized the "criteria of speed" through the Performance Arts.
Branded from head to toe in OTE colors, 30 skating street athletes, glided through urban Athens like modern Hermes Gods. Multiple filming technics allowed us to create unique footage from an action that received serious attention from onlookers, making the production a lasting milestone in the launch phase of VDSL in Greece.
Enjoy watching!