Asset Ogilvy Public Relations at the SABRE Awards’ shortlist for SAMSUNG’s #Gnorisetous campaign

Asset Ogilvy Public Relations is for another year at SABRE Awards’ shortlist, the world's biggest PR awards program, for Samsung Electronics Hellas’ campaign #Gnorisetous.

The company was distinguished in the category “Mediterranean” at Gold SABRE 2017, for EMEA region (Europe, Middle East and Africa).

Asset Ogilvy Public Relations designed and implemented for Samsung Electronics Hellas, Sponsor of the Hellenic Paralympic Committee and Greek team at the 15th Summer Paralympic Games, a 360ο campaign to highlight the sponsorship.

Through the #Gnorisetous platform (www.gnorisetous.gr), Samsung invited the audience to meet the Greek Paralympic Team and share their stories, which are a source of inspiration. The campaign’s primary objective was to bring the already impressive performance and the distinctions of Paralympic Team’s members to the fore, and build an emotional connection with the brand.

It is also worth noting that the #Gnorisetous campaign for Samsung Electronics Hellas recently won the Silver Award in the Integrated Campaign Led by PR at Ermis Awards and was awarded in the Corporate Integrated Campaign category at Corporate Affairs Excellence Awards by the Hellenic Management Association.