Euroleague Basketball Retains Agency Approach for TV Rights Sales in Greece and Cyprus

Euroleague Basketball, the organiser of European basketball’s top clubs competition, has renewed a television rights agreement with Asset Ogilvy Entertainment, the Greek sports rights agency, until the end of the 2017-18 season. 

Euroleague Basketball’s agreement with Asset Ogilvy covering Greece and Cyprus was due to expire in 2016 but has now been extended for two more years. 

The agency has worked with Euroleague Basketball since the 2007-08 season, and has brokered television deals in the two countries with Nova, the pay-television platform, ERT, the Greek public-service broadcaster, and Skai, the Greek free-to-air commercial broadcaster.

George Kotionis, Asset Ogilvy’s vice president, said that Euroleague basketball is enjoying high levels of recognition in Greece and Cyprus "not only because of the great appearances and successes by Olympiacos and Panathinaikos, but also because it is one of the premium sports brands with millions of devoted fans, as well."

The renewal with Asset Ogilvy comes at a difficult time in the Greek broadcast market, with rights-holders facing a peculiar situation after ERT went off air last month after being shut down by the government.