Bold Ogilvy

Πέμπτη 13 Φεβρουάριος, 2014

Effectiveness is at the heart of everything we do. David Ogilvy himself wrote a series of full-page ads in the New York Times in the 1960s with headlines such as "How To Create Advertising That Sells." His most famous book, Ogilvy on Advertising, is packed with guidance on the success factors of effective campaigns.

Πέμπτη 13 Φεβρουάριος, 2014
Πέμπτη 13 Φεβρουάριος, 2014